In short, we create, implement, measure and analyze customized social media solutions for your organization. We work with you to develop a specific strategy and social media plan to meet your organizational goals, leveraging our social media expertise with our collective background in marketing, business strategy and technology to deliver optimal results.
Discovery
- Get to know you
- Background your organization
- Understand your competition
- Determine unique opportunities, challenges and/or problems
Innovation
- Develop strategic, customized social media plan
- Combine strategy with practical, innovative solutions
- Generate quantitative and qualitative evaluation methods
- Prepare for program launch
Implementation
- The Social Sprocket begins to turn!
- Launch Account (Profile and/or Page[s])
- Engagement (Scheduled Postings, Replies to Fan Comments, Involvement in Related Web Spaces)
- Multimedia Development (Graphics, Photo, Video)
- Customized Promotions (Content Sections, Contests, Polls)
- Advertising
- Copy-Writing
- Add-Ons (Profession & Communication Networks, Coupons, Geolocation & Checkin, Entertainment, Industry-Specific)
- Reporting & Evaluation (Fan/Follower Totals, Account Growth Rate, Demographics, Engagement and More)
The overall goal of The Social Sprocket is simple – to help organizations harness the power of social media to improve their business.
